News detail
RCF appoints Lars Yoshiyama as Sales Manager for Switzerland
Reggio Emilia, Italy – RCF has appointed Lars Yoshiyama as Sales Manager for Switzerland for both RCF and TT+ Audio, as part of a broader development plan aimed at strengthening the company’s direct commercial presence in the Swiss market. The appointment marks a further step in RCF’s strategy to enhance customer proximity, streamline market operations, and support long-term growth across professional audio, installed sound, and touring applications.
Yoshiyama brings extensive international experience in the professional audio sector, with a career spanning sales, export management, and business development. He is also returning to RCF, having previously held a sales position within the company, where he was involved in the development of different regional markets. His profile combines deep market knowledge with direct familiarity with RCF’s organization, product philosophy, and customer-focused approach.
“Lars combines industry knowledge, commercial experience, and a strong understanding of our brands and products,” said Matteo Spatola, Branch Sales Director at RCF. “His appointment is an important part of our development strategy for Switzerland and reflects our intention to strengthen a more direct and structured presence in this market. We are confident that his profile will help us further consolidate relationships with customers and partners, while supporting the growth of both RCF and TT+ Audio with focus, continuity, and competence.”
Commenting on his appointment, Lars Yoshiyama said: “I am pleased to represent both RCF and TT+ Audio in Switzerland. Over the years, RCF has grown into an even stronger and more complete international company, with an expanded portfolio, a clear technological vision, and a leading position in professional audio across a wide range of applications. I look forward to working closely with partners and customers to support their projects with reliable solutions, solid application expertise, and consistent local support.”
